Market Data and Competiton : An ulstrasonic cleaner for sanitery surfaces
The safe and sustainable solutions of sanitation are the principle right of human-being. Our group and potential customers believe that it is time to accommodate new and safe and effort free technologies in sanitation as summarized in Table 1.
Table 1. Results of a small survey indicating customer attitudes.
Although there is some Intellectual Properties (IP) regarding to cleaning of toilets by employing ultrasonic technique, none of them aims to clean the whole toilet surface. Some applications try to clean only bowl surface whereas the others considers only the trap region too. Further some good ideas/patents aim to clean the bowl surface by ultrasonic brushes or other apparatus which needs manual control as of our portable cleaning system. Thanks to all people/inventors working for comfort of human being.
Our integrated cleaning system; ICS,
- Accommodates plurality of transducers that can be aligned and arranged for effective and optimal cleaning,
- Collects water in the bowl for cleaning. The system consumes ~10 Liters of water and electricity. Such consumptions can be viewed as a disadvantage at the expense of no chemicals and effort.
- The proposed system aims to operate in a user defined or programmed time interval without clogging on the trap. Our special device that permits collecting water in the bowl during the operation does not lead to any clogging after the operation is finished.
Our portable cleaner, PC,
- Tends to clean calcium deposits and plaque that are hard to clean. It can easily remove such dirt by using only trap water (u-turn water).
The product has a high marketing potential if one considers that the global home care and sanitary ware markets are expected to reach US $ 21.1 billion and 46 $ billion by 2020 respectively. Such cleaners for sanitary products are desired by buyers at various prices. Our survey indicates that 13 % of potential customers want to absolutely replace their current toilets with this automatic-cleaning toilet disregarding the price whereas 73 % of those tend to replace it if the price is reasonable.
Our cost estimations for portable and integrated cleaning are at about $ 50 and $ 180 per product. The cost of ICS includes toilet and its reservoir too.
In conclusion, safe and hygienic sanitation is the right of human-being. Currently, the market focuses on aesthetic, comfort and less water consumption of the toilets. An automated, effective, safe and chemical free design of a toilet is demanded by potential customers. These innovations can be good chances for reinventing the safe sanitation in the arena where sanitary ware producers battled for more market share.
 Some validating simulations are required for better performance and coverage of ultrasonic waves on the bowl geometry too. We have not performed any such simulation yet.